Many people think of a brand ambassador as a celebrity plugging a major corporation. Like Leo DiCaprio at TAG Hueur. Tiger Woods at Nike. Neil Patrick Harris at Heineken. The majority of organizations in the business world don’t have millions to invest in a spokesperson, or representative. We can offer brand ambassador services on an ‘as needed’ basis. These services prevent you from having to employ one internally, capitalizing on profit margin.
So, what is a brand ambassador? They are a person hired to represent a brand in a positive light. Their primary objective is to increase brand awareness, and improve sales. Organizations will benefit from having an ambassador at events, conferences, expos, trade shows, etc. These roles are different from someone in PR, or sales. A brand ambassador should embody the corporate identify in appearance, demeanor, values, and ethics.
As brand ambassadors, we focus on our ability to use promotional strategies, strengthen relationships, and connect with audiences. This increases demand for a brand and leads to greater sales. You can expect us to be positive, confident, social, professional, and articulate as we promote the brand while ‘customer facing’. As natural opinion leaders, and community influencers, we understand how to generate more buzz for you when working with audiences face-to-face.
Finding the right brand ambassador can be challenging. We are not right fit for all businesses, just as they aren’t all the right fit for us. We’ll do our best to find you quality leads for others if we aren’t the best choice for you. To discuss if having a brand ambassador is beneficial to meeting your goals, contact us today to schedule your complimentary consultation!